The Health Advocates

Dr Chen was being featured in Business Time, CEO Conversation 

"As Dr Chen explains, the company's health food products are made from wholesome plant foods readily available in the supermarket. "What we provide is convenience for people too busy to prepare a wide variety of fruits and vegetables daily," she says.

"E. Excel's nutritional immunology advocates prevention over cure. By improving our diet with a wide variety of health-boosting fruits and vegetables found in the supermarket, and adopting a healthy lifestyle, we can strengthen our immune system and reduce the risk of disease," Dr Chen says."

But the initial going was tough. At that time, people were more receptive towards man-made supplements instead of natural foods. "People wanted secret, ancient formulas. And they thought anything chemical was better, preferring to take a vitamin C pill instead of eating an orange."

Not giving in to popular sentiment, she stuck to her original philosophy that whole foods are the way to go. "We know whole foods are good for people, and that gave us the strength to continue," she says.

Read up more in depth in the Business Time

I am glad to partner with Dr Chen, a leader who always do the right things, than doing things right. 

Always be a wiser consumer

You are what you eat

To keep the body in good health is a duty, otherwise we shall not be able to keep our mind strong and clear

Siew Choon

Nutritional Immunology Lifestyle Coach

90263064